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BECOMING THE EMPLOYER AND PROVIDER OF CHOICE KIME is unique in the PT industry for its efforts and accomplishments in being an outstanding facility to both its employees and patients alike, conducting a certain performance and motivation-based ethos and business model that makes KIME the employer and provider of choice.

EMPLOYER OF CHOICE

To be regarded as an employer of choice means to be highly sought out by job seekers–and not just clinicians either. This applies to the most experienced director in a sports medicine facility to a newly hired intern to those in administrative roles. The employer of choice creates and maintains a positive work environment and culture that encourages its team members–it’s a job where employees want to stay and becomes a top application for prospective talent who are dominating in their field, resulting in a highly motivated team that has a competitive edge in the job market.

Light-years away from the transactional bare minimum of employee and employer relationships, employers of choice are determined to improve the health, professional growth, and financial wellbeing of its team members. A foundational component of KIME’s operation is to make it a career possibility for every therapist & employee in the company to nourish their personal lives, whether that be the ability to manage and maintain work and family, or simply have the financial flexibility to live–and thrive–in KIME’s state of California, popularly known for being one of the most expensive states to live comfortably within the US and the fifth most expensive state to raise a family.

PROVIDER OF CHOICE

Of course, being the employer of choice in turn allows KIME to be the provider of choice. With an energetic team of clinicians who are diverse in their knowledge, therapy experience, sports experience, and personality, patients are able to exceed in their growth from a multidimensional team.

One of KIME’s foundational values is to bring an elite level of care and performance to the general, recreational customer. After working with the most physically impressive (and physically demanding) athletes, Tony and Russ founded this facility with a mission to share the knowledge that D1 athletes train with, and make it available to the rest of the population.

Excellence in a provider’s sense starts at beginning evaluations: examining the wider problem (or injury) and taking into consideration each individual, their demands of their life, sport, or sports position, and making a plan unique for them in order to get back on track–a deviation from the commonality of physical therapist’s past of assigning exercise lists to help with pains that might actually be better solved from a granular scale.

Imagine two people who suffer the same injury–one, a retired soccer player who is now a mother of two and wants to maintain an active lifestyle, and the other, a teenage boy training for college football tryouts–KIME recognizes that these two people will likely have two completely different training and rehabilitation plans to reach the standard they want to perform in.

Essential to working in this elite sports medicine space is optimizing the environment, facility, and equipment of which patients will be exercising. Of course a welcoming, non-judgmental environment is crucial, but that environment might best take place in a gym-like facility where clinicians can educate patients on steps to recovery while also exercising those steps in real-time during a session. Until recent years having a physical therapist’s facility set in an exercise space was rare, and even now about 10% of clinicians might find themselves in this environment. To meet the needs of their business model, all of KIME’s locations are synonymous with a local gym space.

An inviting facility supplied with needed equipment, which includes the basics of strength training like barbells, kettlebells, medicine balls, etc, but also offers more advanced equipment that can aid in solid straight progression, symmetric progression, and speed progression, helps patients to accelerate their healing journey. When combined with the physical therapeutic tools, for example, a treatment table, we’ve created a powerful environment where problems can be first recognized and then taken to the gym floor where muscle tissue can be matured and changed chemically.

Next, we’ll discuss more on what’s needed to be the employer and provider of choice, and delve into what it means to be “The Coach Who Facilitates the Journey.”

Written By Franchesca Baratta

Contact franchescabaratta@gmail.com